Pamela Rosenkranz (b. 1979, Uri, Switzerland) graduated from the University of Zurich in 2005, and successively earned her MFA from the Academy of Fine Arts in Bern in 2010. In 2012, Rosenkranz completed an Independent Residency Program at the Rijksakademie in Amsterdam.
Pamela Rosenkranz deals with complex issues related to the human existence and nihilism, as well as globalisation and consumerism. She works with the deception of light and liquid to translate her conceptual ideologies, which are often presented through a range of media, including video, abstract sculptures, and installations. Rosenkranz’s artworks take aim at the empty centres of history, politics and our contemporary culture as a whole. Her aesthetic is informed by her extensive research into fields ranging from marketing and medicine to philosophy and religion. She instigates complex issues using a variety of shiny surfaces such as Perspex and latex, branded water bottles, IKEA furniture and projector screens. Moreover, her dynamic and gestural use of eloquent pigments alludes formally to Yves Klein’s seminal “Anthropometries”. The artist confronts the products she uses in her works with their material reality by collapsing the synthetic appearance of the artwork into their pure meaninglessness material form.
Rosenkranz’s use of glass, plastic water bottles and liquid reflecting surfaces, present in the works featured in Open Source: Art at the Eclipse of Capitalism, stems from her interest in physicality. Indeed, she employs reflective surfaces as a way of forcing the artwork to interact with the surrounding environment, to establish itself as a physical entity. The artist’s work and research often takes a biological/medical approach. Light as a medium attracts Rosenkranz specifically in relation to the influence it has on the human body: how it dictates sleeping rhythms and influences the organism, for instance. She started engaging with water as a reflection on anorexics’ attitude towards it . Studies note that the fluid is perceived as pure, ‘immaterial’, detoxifying even, while actually every plastic bottle harbours colonies of hormones and bacteria, alongside the minerals.
Rosenkranz provides an unmediated access to the real by presenting isolated objects side-by-side the scientific conditions of their existence. These themes are explored in works such as 'Pure Reflections (Revolutionary Études)' featured in Open Source. The notion of meaninglessness in Rosenkranz’s work is explored further in the book 'Pamela Rosenkranz: No Core', written by Katya Garcia-Anton.